Last updated: May 6, 2024
This notice explains how Shanghai Benfei Technology Co., Ltd. (referred to as “we” in this notice) collects, stores, uses, or otherwise processes the personal data of end users of our Services as defined below (referred to as “you” in this notice), and what rights you have if we are processing your personal data.
In this notice, “Services” refers to our Games, Websites, and any related services or properties we control; “Games” refers to our games, applications, and other products, including BfeiBox games and many others;The expression “your data” is used when referring to personal data that relates to you as an identified or identifiable individual.
This notice applies to all our Services, unless a separate notice is supplied with a particular Game or other Service. Where a separate notice is supplied, that notice applies instead. In addition, our Services may link to or otherwise allow you to navigate to properties controlled by third parties. Please consider that this notice does not apply to properties controlled by third parties and that the operators of those properties may collect and use your data following their own policies.
It is important that you read this notice before accessing or using the Services so that you are aware of how and why we may use data relating to you. While many sections include a short summary which provides an overview of their content for convenience and ease of reference, we recommend that you read this notice in its entirety. In addition to this notice, we encourage you to carefully review our Terms of Service, which govern your use of our Services.
By “data controller,” we mean an entity that determines how and why personal data is processed. With regard to the activities described in this notice, we are the data controller. Our company name is Shanghai Benfei Technology Co., Ltd. Our address is Building 1, No. 377 Nanqiao Road, Nanqiao Town, Fengxian District, Shanghai.
While operating the Services, we may share your data with partners we work with. Some of these partners are data controllers independently of us and, therefore, independently determine how and why they process your data.
In matters related to this notice, you can reach us by email at [email protected]
We may use your data for various purposes in connection with our Services. To have a complete view of these purposes, please press the plus sign. If you are looking for a summary at a glance, we hope the following is useful:
When you use our Services, we process your data in ways that enable us to provide the Services to you (for example, saving your game progress).
Your data also enables us to provide related services (for example, account services and support), to maintain our Services (for example, by troubleshooting issues you encounter or moderating our Games), and to improve the Services (for example, by running surveys to get your feedback).
Moreover, we may show ads to you in our Games or advertise our Services to you on third-party properties, and may use your data to make this possible and to make those ads relevant to you.
From time to time, we may need to use your data for other purposes such as fraud prevention, auditing, or compliance.
Like most websites today, our Websites may use cookies or similar technologies (for example, local shared objects or web beacons).
A “cookie” is a small file your browser stores when told to do so by a website. Cookies can be set by either the website you visit (“first-party cookies”) or a third party involved in providing content, functionality, or services such as analytics or advertising for the website you visit (“third-party cookies”). Cookies are typically used to identify or “remember” your device, for example to enable functionality, facilitate audience measurement, improve performance, or store your preferences.
When you visit our Websites, you may be prompted to make a choice regarding cookies. Some cookies may be strictly necessary for the operation of the Websites. These cookies will be used and stored on your device independent of your choices regarding other types of cookies. You can also control the use of cookies using your browser or device settings, for example by disabling some or all cookies or configuring your browser or device to notify you when cookies are being set. However, please consider that disabling cookies may affect your ability to use the Services.
When you access and use our Services, we may collect information you submit to us or through the Services, for example when creating an account, sending messages in the Games, or contacting us for support. We may also automatically collect information about your use of the Services and the device you use to access the Services, including identifiers such as an Advertising ID. When you see our ads outside of our Services, we may collect information about your interactions with those ads. We may use the data we collect to infer other data, for example about your content preferences. To find out more, please press the plus sign.
Primarily, we collect data directly from you or your device when you use our Services. However, we may also receive data about you from other companies, for example third-party login providers if you choose to use them, companies that facilitate the purchases you make in our Games, or advertising partners involved in delivering our ads to you outside of the Services. To find out more, please press the plus sign.
As we operate the Services globally, your data is likely to be transferred to and/or processed in countries other than your home country when you access or use our Services. Where allowed by applicable laws and regulations, you consent to the transfer of your data outside of your home country by using the Services. We routinely share data within the Benfei group and to our service providers and partners who we work with to provide the Services. By design, some information (such as your in-game alias or chat messages) may also be visible to other users of our Services. More rarely, we may need to share data when making changes to our corporate structure, when required by applicable law or regulation, or when necessary for our legal rights or someone’s vital interests. To find out more, please press the plus sign.
We will keep your data for as long as necessary to achieve the purpose(s) for which it was collected, including to provide you with the Services or to comply with any legal, accounting, or reporting requirements. We may periodically delete or de-identify inactive accounts or other data in our Games or other Services.
After the applicable retention period, we will either delete or de-identify your data or, if neither deletion or de-identification is possible (for example, due to data being stored on a backup server), isolate your data from further processing until deletion or de-identification is possible. We may continue to use data that is not identifiable to you (for example, aggregate data). We will not attempt to re-identify you when using such de-identified data.
We have adopted measures to provide your data a level of security appropriate for the degree of risk involved with the processing activities described in this notice. These measures are designed to protect your data against accidental or unlawful destruction, loss, or alteration as well as unauthorized disclosure or access. The specific measures we employ vary, but typically include, for example, encryption in transit, pseudonymization of identifying data where feasible, controls to limit access to services or systems that contain personal data, and maintaining procedures to handle any suspected security incidents. Please consider that, despite our efforts to secure your data, the internet is an inherently insecure environment and we cannot guarantee absolute security for your data.
You have a number of rights to your data under applicable laws and regulations. If we are processing your data, you may ask to use these rights. For example, you may ask to access your data, to request its deletion, or to withdraw consent where applicable. Please check the settings menus of our Games to find options to use these rights, or contact us at [email protected].
Our Services are generally intended for adults and designed primarily with adults in mind. When you access and use our Services, we may ask you to confirm your age to us or your age may otherwise become known to us. If we discover that you are a minor or do not meet an age threshold we apply, we may take steps to limit, suspend, or terminate your access to the Services where we believe that to be necessary due to applicable regulatory or platform requirements or to provide you with an appropriate experience. If your access to the Services is not suspended or terminated, we will limit the use of your personal data to what is necessary for the internal operation of our Services and other uses permitted by applicable laws, regulations, and platform policies. This may include removing access to certain parts or features of the Services.
We may update this notice from time to time, for example due to changes in our operations or the legal obligations that apply to us. Updates will be made available here. We may also inform you of any changes by other means that are appropriate to the significance of the changes.
If you have any questions, please feel free to leave us a message. We look forward to hearing from you!